Energy drinks are the ultimate brands. Understanding how they capture attention will help you distinguish the good from the bad brands throughout your investing career.
Besides this timeless knowledge, you will better understand if this fast-growing industry might provide you with the next Monster or if the industry is full of pitfalls.
In the audio analysis, Siem and Luuk will extensively discuss what Luuk did with his Celsius position and what we think about the Alani NU acquisition by Celsius recently.